How to present for reaching agreement (and let RUP help you)

Guy Kawasaki (from my post last year on top ten lies of engineers) has a 10/20/30  rule for any PowerPoint presentation aiming to reach agreement.

It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.

An example are presentations used to convince venture specialists to invest in your product. According to Guy, the ten slides should be:

  1. Problem
  2. Your solution
  3. Business model
  4. Underlying magic/technology
  5. Marketing and sales
  6. Competition
  7. Team
  8. Projections and milestones
  9. Status and timeline
  10. Summary and call to action

As you can see, another use for the RUP problem statement (1. Problem) and product-position statement (2. Your Solution).


1 Comment »

  1. […] Tomorrow night I’ll deliver a presentation on our Indian trip (Getronics organizes an Indian Night with food and presentations). I’m having 40 sheets, 30 minutes, expect 20 questions and have 10 long answers. Not exactly the 10-20-30 rule on presenting from Guy Kawasaki. […]

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